In a Wall Street Journal article titled, “ Silicon Valley Stumbles in World Beyond Software”, Jack Nicas gives excellent examples of product prototypes that failed when deployed in the real-world. The answer to these questions includes physics-based modeling and simulation.ĭigitalization in R&D - Smart Product Design Given the complexity of today’s products, how can companies be sure that they will deliver the most reliable and innovative products to the market? Moreover, how can they leverage their product superiority to deliver additional value to their customer and more profitability for their business? The goal of these initiatives ultimately is to accelerate revenue and profitability growth by speeding innovation, improving productivity, and increasing reliability across the enterprise. Industry leaders know that revenue and profitability both suffer when their product fails to meet design objectives, underperforms the competition or does not meet customer expectations. When your product fails, your customer is unhappy, your re-design costs will be higher than planned, your reputation may be damaged, or worse, you may go out of business. Digitalization, digital transformation, and digital twins have become key business initiatives at many companies.
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